“It is very expensive and requires a lot of investment to get the machinery required to roast your own coffee. Not to mention the knowledge required that is very hard to access”. Adra believes that others should save that money and focus on “creating a quality and ethical product instead”. Ecre makes the industry far more accessible by sharing their machinery, resources, knowledge, and love of coffee.
Ecre, a coffee co-roasting space and learning academy in Sydney, uses B2Bpay to get paid and earn Qantas Points.
Nawar Adra migrated to Sydney, Australia from Lebanon in 2005 and brought with him a love of coffee. “I have been drinking coffee since I was five years old. I love that it is a drink that transcends every culture and brings people together”.
Nawar started his career as a barista, trying to break into roasting. But he struggled to get his roasting business off the ground as good advice was hard to come by and setting up a roastery was a six-figure investment.
In 2016, he founded Ecre, a collective roasting space. Ecre allows other businesses and individuals to Roast their own coffee, for themselves or under their own brand.
Ecre now has 45-50 individuals and businesses roast weekly at their Alexandria premises. “Ecre is all about creating a coffee community, focused on delivering the tools to help the industry become more environmentally, socially and monetarily sustainable” explains Adra.
Travel is a big part of Ecre’s success. In 2016, during the first year the business was launched they held 55 fun events for the coffee industry all around Australia. This was integral in getting the word out about their business and included flying in well-known people from around the world to speak. Nawar was also a member of the Australian team and participated in the World Coffee Roasting Championships in Taiwan. “Australia is very well known around the world for producing exceptional speciality coffee” adds Nawar.
Adra signed up to B2Bpay to accept card payments on his invoices in 2020 and hasn’t looked back. Ecre uses Xero for their accounting, and Adra found it very was simple to add a ‘Pay with B2Bpay’ link on his invoices. It now costs Adra nothing to receive card payments, and he receives Qantas Points when his customers pay him.
Adra is looking forward to the opportunity to use his Qantas Points to travel again once the borders open. Not only does he want to travel around Australia again promoting good coffee manufacturing, but Adra wants to travel the world “visiting more farms where the beans are grown. And bringing back those stories and knowledge to Australia. Collectively, we have the power to make an impact on the livelihoods of families who produce what we love to drink. That is where my Qantas Points will be used”.
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